Archive for December, 2010

M.A.D. What Have You Achieved This Year?

Wednesday, December 22nd, 2010

Around now is a good time to take a look back at what you’ve achieved over the course of the year and what you’ve learned from your experiences – good and bad.  Although it can be hard to deal with at the time – there’s no such thing as failure, merely an opportunity to learn from our mistakes.

Have a look at what you’ve learnt this year.  How close did you get to meeting or exceeding your goals? What unexpected challenges presented themselves, what great opportunities did you take advantage of?

Give yourselves a pat on the back for what you’ve achieved, no matter how big or small. It doesn’t matter what anyone else has achieved – they’re not you.  It’s good to have something to aim for and to aim high but don’t beat yourself up if you’ve fallen short. Life happens, unexpected things can knock us for six. Perhaps with a little more support, knowledge or guidance you could have done more but what you’ve done is good enough.

Use the knowledge to make any necessary changes and put plans in place for 2011.

Have a great holiday – wherever you are and whoever you’re with.

Next steps – Providers of health care and how they will be liberated by regulation

Wednesday, December 22nd, 2010

Taken from Paul Corrigan’s blog commenting on the new NHS reforms white paper.

There is something ominous in the organisation of Next Steps, in that the section on providers of health care is in the chapter called “Regulating health care providers”. This chapter is nearly as long as the one on GP Commissioning – and two thirds of it is about the regulation of NHS health care.

The organisation of the argument betrays yet another contradiction for the current Secretary of State. Whilst he wants to emphasise how he is liberating the NHS, there are others in his Government who are very anxious about the whole system falling apart before the next election. The Treasury are especially anxious about the NHS going into deficit with uncontrolled expenditure of resources. Therefore the price for these reforms going ahead is very strong regulation with an old style NHS boss – David Nicholson – in charge.

The chapter starts with the recognition that increasing competition for the NHS is contentious. It is the issue that worries the BMA. They know that their power depends upon their holding a national monopoly of the organisation and provision of doctors in England and that competition in the NHS is likely to undermine that. So their interest as an organisation is in, and will remain, being against competition in NHS care. This puzzles the current Secretary of State because many of the BMA’s members work as private businessmen (GPs) and many more work with private health care providers as a way of making money. But the material position of the BMA rests on monopoly so they will resist competition.

Next steps is clear that competition – within a regulated market – will go ahead. Paragraph 6.12 ends by saying that structural reforms will be embedded before the end of this Parliament. So by 2014 a regulated market will exist. The problem that gives to organisations from the private or the third sector who may want to come and play in that market, is that it is quite a long way away. In terms of competition the earliest that the market in health care reforms will be ‘made’ is – at best – 40 months away. For the next 40 months new providers will be trying to develop products in a period where commissioners are all being turned upside down. What new providers want to know is “Who do I talk to about my new product”.  It will not be an easy time to innovate in NHS health care.

Next steps persists in saying that the Government wants to create “the largest and most vibrant social enterprise sector in the world” and it would appear that most of the way in which this will happen is through FT providers. The Government have dropped the idea of creating FTs that are wholly owned by their employees because they quite rightly recognise that these are very large public assets. They do want to build on existing governance with many more members. They chose to do this by further empowering governors who are elected by members.

The important shift of power proposed is to decrease the powers of Monitor to regulate FT providers.

The Government will need FTs to become very active in merging and acquiring other NHS trusts. The paragraph on this – 6.22 – concentrates on the regulation of such activities. Over the next couple of years the Government will come to recognise that they have got their concern the wrong way round. The crucial policy area they will have to concentrate on will be providing incentives to FTs to engage in mergers and acquisitions. The Government badly need FTs to do this – a lot – in the next few years. Unless organisations can see what they can gain out of it, they won’t do it. If this does not happen the Secretary of State will have no-one (except the private sector)  to take over the hospitals that fail because of the market forces he is creating.

There are a number of increases in the Secretary of State’s powers over FTs in terms of their right to collect information from FTs and to develop an arm’s length banking function for FTs. All FTs will be looking closely at this aspect of the legislation. Those who have been involved in the relationship between FTs and the DH over recent years will be wary of any new power which the Secretary of State has over them.

The Government will remove the cap on revenue from private patients. It is interesting that FTs see this as restricting their scope for innovation when their main innovation will always be with NHS patients who form a much bigger part of their business.

The pipeline for those providers that are not yet FTs gets some important attention. The government agrees that around 20 trusts cannot make it to FT status. In early 2011the Government will publish how the pipeline of organisations to become FTs will look. It will provide a map of all hospitals that are not FTs and expectations of when they will make it to FT status. It will outline a menu of local and national support for this pipeline. This will not just involve turnaround teams, but will also have plans for regional health economy reconfigurations, as well as options and mergers. Given the plan will focus on the most challenged trusts early on, this will be yet another moment of political challenge for the reform programme. Is the current Secretary of State really going to say to a number of Coalition MPs that their hospitals will either be merged, reconfigured or taken over? This will be an important event for the reforms. If at that moment they as little understood by the average Tory MP as they are now, there will be big problems.

We shall see. If he does then the reform programme for providers will go ahead. If he doesn’t, it wont.

To assist this process the Government will establish a Provider Development Agency which will report directly to the DH. The final date for applications to become a stand-alone FT will be 31/03/2013.

This will last for one year between 2013 and 2014 which will see those trusts which have failed to become FTs across the line before the deadline of 2014. The legislation will remove the status of non NHS FT trusts from the statute book for any trust beyond April 2014.

Within these plans the provider development agency will have one year to work with those organisations that have not applied to become an FT to ensure that they have plans for merger or acquisition before the non FT trust status is abolished.

If the coalition survives, the election will be between spring 2014 and 2015. This means that according to these plans about 20 hospitals will be closing or merging or being taken over in the year before the earliest date of the election. I will be interested to see how those in the Government who are interested in electoral politics take to this timetable. Does David Cameron know this?

Since the White Paper was published in July there has been a lot of discussion about who might run the FT compliance regime. Given that the philosophy behind this reform is that all organisations should be ‘liberated from NHS bosses’ and I am sure many FTs see Monitor as a new version of “NHS bosses”, the idea in the White Paper is that Monitor would no longer carry out the performance compliance regime for FTs. FTs would manage their own performance.

In any case, given the belief that Monitor would manage prices and competition for the whole system, if they also managed performance for FTs there might be a clash of interests. Would it not be in Monitor’s performance management interests to ensure that competition in some way helped FTs to perform?

Next steps recognises that there will need to be some performance management of some FTs. At the moment at the end of 2010, as the finances get tighter for the NHS, a larger number of FTs need some performance management. For there to be none at all in 18 months time would be very problematic. Next steps says that Monitor will have a two year programme of compliance for FTs between 2012 and 2014 for those post 2012 FTs and a subset of others.

This is one of the few amendments between the White Paper and Next steps where reality has been allowed to break into the model that has been developed in the current Secretary of State’s head. There will still be a number of FTs that might fall over in the year 2014/2015 for which there could be no system help. In the year before an election this could prove interesting.

Paragraphs 6.123 to 6.127 outline the creation of a special administration or failure regime. Given the powerful market forces that these proposals are unleashing, and given the coming problem about resources, there will be more hospital failures. The regime outlined here is planned to be put into operation by April 2014. There is a recognition that there needs to be some failure regime before then. The Bill will make this the responsibility of Monitor not the Secretary of State. We shall see.

In this chapter of Next steps there are 80 paragraphs about how regulation will work. As I read these an anxiety comes into my mind about the whole process. These paragraphs go into the detail of how economic regulation will work with the NHS. For most organisations in the NHS this will be a completely new world with new language. If they agree with the Government, the NHS will be looking forward to the liberation that follows these reforms. Those people might find 80 paragraphs on regulation as a template for liberation potentially disturbing.

This section of Next steps really gets into the world as it will exist according to the current Secretary of State. I know that he means to describe liberation, but it ends up really getting ‘into’ the nature and experience of regulation – how the environment around providers will mesh them round with duties.

Most people in the NHS are at best anxious about this new market world and those few that are excited, are excited by the liberation. Whitehall is gearing up for what it means by liberation and it’s a bit chilling.   It looks pretty regulated to me.

I am not sure how this will create “the largest social enterprise sector in the world”.

Flesh coloured underwear and socks without cartoon motifs

Tuesday, December 21st, 2010

Everyone has been having a laugh at the Swiss bank UBS. The source of amusement was the publication of a 43 page dress code for all branch staff. The code is very detailed for example it stipulates that women should wear flesh coloured underwear and skirts must extend 5 cm below the knees. Men must not wear socks with cartoon motifs nor presumably silly ties even if they were a Christmas present from the kids.

Dress codes are notoriously difficult to draft and enforce. I assume that is why most HR departments avoid putting any thing in writing and most organisations either provide a uniform or use vague language like ”smart” and “appropriate”. The introduction of dress down days and smart casual” has further muddied the waters. It used to be very straightforward for men, senior managers wore suits, other mangers wore jackets and ties, staff didn’t have to wear ties but trouser not jeans in the office. Exceptionally hot weather would bring out short sleeved shirts which were acceptable and tee shirts, shorts and sandals which were not ( even if they did looked smart and were expensive). Of course none of this is written down so its left to line managers to interpret “sensible” and “appropriate”. Fortunately heat waves in this country are rare and short so the issues resolve themselves.

The situation is very different for women, senior managers wear suits but for the rest of the female office staff there is little or no guidance. Generally the problem is not so much what is worn rather how little is worn. More of a problem in summer but this a fashion rather than a weather issue. Distracting, plunging necklines are often cited by uncomfortable male line managers and showing too much cleavage is not just restricted to the youngsters. The problem is male managers are reluctant to challenge the individual for fear of being accused of” looking”. Like most male managers if I had a concern I would ask a female manager to have a word. Interestingly enough they had no problem telling a colleague to cover up, wear more sensible shoes and dress for work not a night out!  

Blair McPherson is author of Equipping Managers for an Uncertain Future published by www.russellhouse.co.uk

Gossip is Good

Tuesday, December 21st, 2010

Gossip at work is good according to research by Jenny Cole at Staffordshire University. The research reported in the Guardian apparently supports the view that gossip is a source of information that helps to bring teams together! I must confess to being surprised at these findings bases on questionnaires and interviews with under graduates. May be student gossip is different to work place gossip. May be student gossip is about which lecturer gives the most entertaining lectures rather than which lecture is a letch.

“Have you heard so and so has been sent home on gardening leave”. Is this information? Is it still information if they go on to say ”well I’m not surprised you could tell they didn’t get on with the new head of department. I heard they almost had a stand up row at the last team meeting”. Does it only become gossip when the conversation turns to speculation?” “It must be serious to get suspended which means either they got caught fiddling their expenses or accessing porn on their laptop”.

 I have no quarrel with the view that this is a serious subject to study because in my experience as a senior manager personal conflicts between staff, harassment and bullying are some of the most difficult issues for managers to deal with. In my experience gossip is something said behind a colleagues back not something said to their face. Gossip is often critical of them as a person anything from the way they dress to their sexuality.

As a manager I have dealt with complaints from gay staff and black staff that they are being deliberately excluded by colleagues and talk about disparagingly behind their back. Many people in the work situation subject to malicious gossip don’t make a formal complaint fearing this will just escalate the situation and further isolate them from colleagues. For me gossip in these situations is harassment and bullying often with a racist or homophobic undertone.

The research as it is reported in the media appears to be saying its normal and ok to talk about people you have in common but is this gossip or does it become gossip when what people are saying is “ we all don’t like her”. Not that gossip is the preserve of women, men do it to. At best I would say gossip in the work place was unprofessional at worst it shows just how unpleasant people can be.

Blair McPherson is author of An Elephant in the Room an equality and diversity training manual and People Management in a Harsh Financial Climate and Equipping Managers for an Uncertain Future.

Liberating the NHS – Next steps. The role of GP Commissioning

Monday, December 20th, 2010

Following the publication of Next Steps I want to spend the next few posts looking specifically at the way in which the reform programme has been developed in a number of policy areas.

The most significant remains the transfer of Commissioning to GP Consortia.

Whilst Wednesday’s reform programme still aims to leave the “end state” of GP Commissioning in a similar place to that in which it was before it was published, the tone of the way in which this is going to come about has changed.

There is a recognition that even if GP are the right people to commission NHS health care at the moment, in nearly every part of the country where this is planned to happen, the Consortia that will carry this out do not exist.  So if we are going to have the principle of GP Commissioning in practice, over the next few years we are going to need the development of hundreds of real organisations to carry this out. Since very few of these organisations exist at the moment, they are going to be created from scratch.

Next steps provides us with more detail on how the Government thinks this is going to take place.

There is the nearest that this government comes to self criticism when it recognises that its previous proposals of a “big bang” approach to Commissioning  - where one day NHS health care would be commissioned by PCTs and the next by GPs  - will not work. Instead they want to see a programme of pathfinders that have started already with those designated last week.

There will now be a rolling programme of pathfinders from now until April 2012. The Government expectation (4.126) is that any group of practices that wishes to will be able to do so. They recognise (4.127) that they need to promote leadership development and help consortia with OD. The Operating Framework suggests that the NHS spends a sum of money on this (although whether GPs will be allowed to spend it or it will be spent by PCTs and SHAS will be interesting to see.)

All this adds up to (4.129) a carefully staged transition towards full implementation of the new commissioning arrangements. During the first year, 2011/12, emerging consortia will have the opportunity to plan how they intend to carry out their future functions. During that year they will identify those PCT staff that they want to work for them or identify other posts; engage with the NCB PCTs and SHAs to find out where there will be demand for external skills and consider how they might support consortia; manage the transfer of IT and the transfer of contacts and develop partnerships with local authorities and Healthy and Well Being boards.

Next steps contains many more references to the transfer of PCT and SHA staff to GP Commissioning consortia than were in the original White Paper. Given the likely issues in the transition period, ’NHS bosses’ (the cause of all the trouble in July) have become the saviours of the NHS by December.

There is even a recognition that by the end of March 2012 there may be some areas where the consortia are not yet ready. Under these circumstances the NCB have to create organisations to step in.

There is an interesting and potentially important issue about geography. At the moment most nascent GP consortia and certainly the ones that exist, all lie within a single boundary. Section 4.16-4.21 recommends that whilst consortia will have to perform certain geographical functions, for example access to A and E), “it would not automatically follow that every one of the practices in a consortium has to be physically located in their area, nor that all practices in a consortium have to be next to each other.  4.21

Whilst I don’t anticipate many of the immediate consortia having anything but geography as their organising focus, this will be allowed to change over time.  This has very considerable implications for the future. It provides the possibility that – for example – that there could be a consortium of GPs that covers not just an area of inner London but could also be linked with inner city GPs in other cities. In this way specific commissioning expertise could be linked to specific localities to provide better expertise.

So if GP commissioning scales up to bigger organisations they are not restricted by having to be next door to each other.

Next steps also continues to argue for Consortia of varying size. They recognise that for consortia to carry out specific functions they will need to work together. The issue of size concerns the original consortia and the organisations that the consortia work with in order to commission, for example, tertiary care.

This meets Corrigan’s rule about the size of administrative boundaries – whether they are NHS or local government organisations. All administrative boundaries – however large or small the population within them is – are always either too large or too small (and frequently both). What that means in practice is that if you are a local education authority you are usually much too big to deal with, for example, nurseries or too small to have a range of sixth forms within your boundaries.

The same is true for NHS commissioning. You are either much too big to be able to work with a street by street risk register of patients, or too small to be able to commission tertiary care.

The anxiety about GP commissioning consortia is that they are too small to buy secondary or tertiary care. But the answer to this is that small consortia buy in those skills from bigger organisations.  Whatever their size they buy in the skills above or below them to work with the smaller and bigger parts of the locality.

Most of next steps stress over and over again the fact that the Government is not going to tell GP Commissioners how to organise themselves. But this changes when it comes to paying for their organisations. The Bill will provide the Government with the ability to set a control total on what GP Commissioning organisations can spend on administration.  So you are not going to be told what sort of organisation you can run but you are going to be told what you can spend on running it.

This is daft. A wise GP Commissioning Consortium will be able to find their way round and through this be reclassifying what they spend on what. I suspect the Government will then employ a set of inspectors to go round checking up what people are really spending their money on. This is silly and it won’t work.

In any case now the Government has announced that the new Chief Executive of the National Commissioning Board is going to be the old Chief Executive of the NHS, I suspect that the GP Commissioning Organisations will take the spend on their salaries from the starting point that the NCBs spend on his.

How many people end up earning more than the Prime Minister will be an interesting issue.

Making the interview process more entertaining

Thursday, December 16th, 2010

It can be very boring doing interviews. Interview days start early and end late as you try to see as many candidates as possible. The public sectors strict adherence to equal opportunity best practice means all candidates do the same presentation and are asked the same questions. To avoid death by power point I banned them and said a flip chart would be available if required. The idea was to make candidates look and talk to us rather than read at high speed their slides.

 People on interview panels watch TV and sometimes you would just love to do a Simon Cowell ( X Factor) and say “ I am going to stop you there we’ve  heard enough” as a candidate who couldn’t think of the answer hoped if they talked for long enough they would eventually hit on the right words. You have to listen carefully and take detailed notes because each question is scored and if your scoring is challenged at some point then you will need to refer to your notes. Plus if you’re giving feedback to unsuccessful candidates you need to say which questions they did not answer well by referring to what they said. So you don’t just have to listen to the answers to your questions but to every one else’s as well. This requires a lot of concentration.

Towards the end of the day your brain starts to go numb. You are in need of a comfort break but you’re running late. You pray for someone to do something different with the presentation. You realise you are in danger of giving bonus points to those who keep their answers short.

Whilst the candidates can keep their answers short and relevant, can speak slowly and maintain eye contact and even crack a smile they can only answer the questions you ask. So it up to the interview panel to come up with ways of making it livelier. I deliberately didn’t say entertaining because I am not suggesting using a talent show format where the chair comments on the outcome of the assessment centre tasks in the style of Allan Sugar (The Apprentice). “Well you claim to be good with figures but you made a right mess of that didn’t you!”  After a recent episode I could no longer ask” Tell me why I should appoint you?” because it sounds too much like his “tell me why I shouldn’t fire you” which gets the most grovelling, cringe making responses.

In terms of the format how about giving a choice of presentation topics that way every one doesn’t do the same one. After all this is more about communications skills than knowledge since there is only so much you can get into a 10 minute presentation. How about a question that allows the candidate to talk about their experience and their achievement. Then encourage the panel to ask supplementary questions to probe this. Finally tell the candidate at the beginning of the interview how many questions they will be asked and how long the interview will last making it clear you intend to stick rigidly to the time and it up to them to manage it.

Blair McPherson is author People Management in a harsh financial climate and Equipping Managers for an Uncertain Future both published by www.russellhouse.co.uk

Government to press ahead with radical NHS reform plans

Wednesday, December 15th, 2010

The government has confirmed it is to push ahead with big structural changes to the NHS in England.

After a public consultation, Health Secretary Andrew Lansley said the reform agenda was “on track”, despite concerns from health unions.

Primary Care Trusts are to be abolished by 2013, when GPs will plan hospital care and manage budgets to pay for it.

Meanwhile, hospitals have been told their funding could be cut if patients are forced to share mixed-sex wards.

The Department of Health has carried out a public consultation on reform plans set out in a White Paper, receiving some 6,000 responses.

It has also published its “operating framework” for the NHS, setting out priorities for the next financial year, including allocation of money to PCTs, ahead of their eventual abolition.

Mr Lansley said £89bn would go to PCTs for frontline services.

And he told members of the Health Select Committee: “And of course in addition to that, there is a great deal of scope – and necessity – for the generation of savings through improved productivity and efficiency and quality gain inside every part of the service, which will enable us next year, I hope, not only to meet demands but to improve the service we offer.”

‘Massive upheaval’
But the Shadow Health Secretary John Healey said it was the wrong time to be making such big changes to the health service.

He said: “This is a massive upheaval and a massive distraction and it puts a pressure on the NHS which it could live without at the moment.”
PCTs are local organisations which control 80% of the NHS budget and are responsible for providing services such as hospitals, dentists and opticians.

All 151 in England are set to be scrapped, along with the next tier of organisation, the Strategic Health Authorities – 10 of which operate at a regional level.

In future, the bulk of the NHS budget will be allocated to GPs working in consortia across the country.

Around 50 GP consortia have signed up as “pathfinders” to manage their local budgets and commission services for patients.

Earlier, Mr Lansley told the BBC that, from next April, hospitals would be “held to account” if they failed to get rid of mixed-sex wards.

“We are not going to pay hospitals for providing a sub-standard service,” he said.
“Patients have a right to expect dignity and privacy and if there is a breach of that, that will be published.”

The NHS in England faces increasing financial pressures, not least the need to make up to £20bn in efficiency savings over the next four years.

On Tuesday, the Commons Health Select Committee said meeting that target would test the NHS to the limit.

The reforms do not affect the health service in Scotland, Wales and Northern Ireland, which are devolved to their national administrations.

Equipping Managers for an Uncertain Future – Blair McPherson’s new book

Wednesday, December 15th, 2010

When the future involves great uncertainty… about what services the politicians expect to be provided, about funding, and about the employment prospects for managers and staff… this manual’s 52 concise and questioning reflections on management issues that can arise anywhere succinctly bring them to life.

Sharing, studying and discussing them will help managers respond successfully, by developing greater flexibility to:

  • become comfortable and skilled at developing their management skills on the job
  • recognise that on the job is the best place to learn what their organisation needs, as what is right for one organisation at a particular time may be different at another time or in another organisation
  • develop the critical thinking skills that will help them meet this need for flexibility
  • understand how their role as a leader is critical to helping those they manage to cope with uncertainty and respond constructively
  • deal with issues that may be exacerbated during anxiety about uncertainty, such as poor performance, inappropriate behaviour, or poor attendance.

Wherever you work, in these times of uncertainty and tight finances, this manual takes the view that the best possible management is more essential than ever to making your organisation effective. For use in individual study, group sessions, supervision and mentoring, the empowering and adaptable material it contains can be used to:

  • support and develop all managers in your organisation, not just a lucky few
  • help them gain confidence and skills as part of their daily work
  • play a part in creating a cost-effective management development programme that is expressly tailored to your organisation’s needs.

Click here to read more

You can obtain Equipping managers for an uncertain future on 30 day FREE trial direct from the following website www.russellhouse.co.uk at £25.00. Alternatively, you can order by phone (01297 443948) or fax (01297 442722).

On the eve of the publication of the Government’s next step on its White Paper what do people think about their NHS?

Wednesday, December 15th, 2010

We are told quite frequently that this Government is proud of the NHS. The publication of the British Social Attitudes (BSA) survey on 13 December should therefore see its chest bursting with pride and congratulatory press releases churning out of the machine.
The BSA found that the proportion of people satisfied with the NHS had gone up from 34% in 1997 to a record high of 64% when the latest polling was carried out in 2009.

In 1997 50% were either “quite” or “very” dissatisfied with the NHS – now it is 19%.

Even amongst Conservative voters the satisfaction increased to 61% in 2009.

As the report says:

“Increased satisfaction partly reflects the fact that people recognise and value the improvements that have taken place within the NHS, particularly in relationship to waiting times”

This looks like a real and significant shift in what millions of people think about the NHS and may well signal a step change in their opinion.

Next year there will be a further report on what people felt this year – in 2010 – and from 2012 the report will start to reflect what the public think about the current Government’s reforms.

This is the political gamble for the Government. Starting with record levels of satisfaction which they obviously plan to increase through their reforms.

In December 2012 we will see what the public feel as the reforms start. If the Parliament runs its full five year term there will be two further surveys reporting on how the reforms have improved public satisfaction with their NHS (or not).

As Sir Humphrey would say:

“Very brave, Secretary of State, very brave”

How To Raise Your Profile

Wednesday, December 15th, 2010

During times of organisational change, the people who prosper are often those who have paid attention to managing their profile and image. 

What’s The Difference Between Profile and Image?
Your image is the impression you make on people who do not know you well.  Your profile is about how well known you are – and in what circles.

You can have a great image but a lousy profile (eg, everyone who meets you thinks you’re brilliant but hardly anyone does get to meet you because you’re hidden away in your office all the time).  Equally, you can be high profile but have a poor image (everyone knows you, mainly because you’re a notorious plonker).

The Ethics of Networking for Career Advancement

Using networking for career advancement is sometimes seen as trying to gain an unfair advantage, particularly in organisations which pride themselves on having scrupulously fair selection processes.  However, there are at least three reasons why networking can be seen as a legitimate approach to career development:

1.It’s how human beings work. When it comes to selecting someone for a new role, there are sound evolutionary reasons why human beings prefer to choose a familiar face.

2.For employers, it can be a more reliable way of spotting talent. If you’ve ever been on an interview panel and chosen the candidate who gave the best ‘performance’ only for them to turn out to be a big disappointment in the job, you’ll know why interviewers are often tempted to take their previous knowledge of a candidate into account.

3.Lots of jobs don’t get advertised – there is usually at least one person on each of my courses who has secured a job via word of mouth.

If you are looking to change jobs, you can view yourself as a product that some people would love to buy – if only they knew it existed.  Networking is your marketing strategy.

You Don’t Have To Sell Your Soul
Some people wince at the thought of networking – they picture themselves smarming their way round the building, using the right buzz words,  laughing slightly too loudly at the Chief Exec’s jokes and generally sucking up to anyone they perceive as being useful to them.

But networking doesn’t have to be like that.  It is possible to raise your profile in a way that feels comfortable and authentic.

10 Tips on Raising Your Profile

The trick is to look for make contact with more people, more often.  In particular, explore ways to be in touch with others who have similar (professional or personal) interests as you.  Ideally, you’ll find yourself in a room with individuals who share your passions, at which point networking becomes a lot easier and more natural.

1. Target particular people.  If there are a senior people who need to know that you exist, identify some fora in which you can make contact, for example:
•Working parties, project groups or committees
•Social events (eg, leaving do’s)
•Conferences
•In-house presentations and briefings
•Extra curricular activities.  A colleague regularly plays squash with one of the more senior managers in his organisation.  Times have changed – previously the smoking room was known as a good place to network.

2. Don’t overuse email. If you want to communicate with someone in your building, go and see them.  This gives you the opportunity to say hello to people in the lift or corridor.  One manager found herself waiting for the lift with the Chairwoman of her organisation.  Somewhat impulsively she asked, “Could I come and see you for 20 minutes?”  They subsequently had a very helpful conversation about career development for women in their (predominantly male) organisation.

3. Write an article for an internal newsletter or professional publication.  Your organisation’s communication department usually welcome offers of material.  It doesn’t have to be anything dramatic: just an update on work in your area, or a good news story.  Make sure your name is included at the end of the article.

4. Make a presentation.  Delivering a competent presentation or teaching session can raise your profile and help you be perceived as a subject expert.  Many people are nervous about making presentations, and consequently will admire you if you can do it well.

5. Undertake a small research project.  This can be an excellent opportunity to ring up someone with whom you want to raise your profile and ask, “Could I spend 20 minutes asking you some questions as part of a research project that I’m undertaking?”

6. Get a mentor, and ask them to help you to raise your profile.  A good mentor will introduce you to people to whom you wouldn’t otherwise have access.

7. Go along to local events organised by your professional body.

8. Shadow someone.  Shadowing is a recognised but under-used form of development which should be on your PDP if you are serious about raising your profile.  When I worked in the health service, I asked to spend a day with the HR Director for the whole of the English NHS.  He was very open to being shadowed; it was a fascinating experience and I established a contact that I would never have made if I hadn’t initiated the opportunity.

9. Attend meetings in place of your manager.

10. Put your name on your reports.  People whom you have never met will know about you via your written work.